Brand Manager

Job Summary

• We are seeking a creative and results-driven Brand Manager to support the development and execution of brand strategies that drive brand awareness, market share, and sales growth.
• The successful candidate will work closely with cross-functional teams to implement marketing initiatives, analyze market trends, and ensure consistent brand execution across all consumer touchpoints.

Key Responsibilities

• Support the planning and execution of brand and marketing campaigns.
• Monitor brand performance, market trends, and competitor activities.
• Assist in developing promotional activities, product launches, and consumer engagement initiatives.
• Work closely with  Sales, Trade Marketing, Digital Marketing, and Supply Chain teams to ensure effective campaign execution.
• Manage relationships with external agencies, vendors, and partners.
• Track marketing budgets and evaluate campaign performance and ROI.
• Prepare brand performance reports and provide recommendations for continuous improvement.
• Ensure brand guidelines are consistently applied across all marketing materials and activities.

Key Performance Indicators KPIs

• Brand Awareness
• Sales Growth
• Market Share
• Campaign Effectiveness
• Consumer Engagement
• Return on Marketing Investment ROMI

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2–3years of brand management or marketing experience, preferably within the FMCG industry wines and spirits experience is an added advantage.
• Strong analytical, project management, and communication skills.
• Proficiency in Microsoft Office and marketing analytics tools.
• Ability to manage multiple projects and work effectively in a fast-paced environment.