Hospitality Digital Marketing Manager

Minimum Requirements

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Hospitality Management, or a related field.
• Minimum of 3–5 years' digital marketing experience, preferably within the hospitality, tourism, or luxury travel industry.
• Proven track record of increasing online visibility and direct bookings.
• Experience managing multiple digital marketing campaigns simultaneously.

• Strong understanding of SEO and SEM principles.
• Experience with Google Analytics (GA4), Google Search Console, and Google Ads.
• Proficiency in Meta Business Suite and social media advertising.
• Knowledge of content management systems (WordPress or similar).
• Experience with email marketing platforms (Mailchimp, HubSpot, Campaign Monitor, or similar).
• Knowledge of CRM systems and guest database marketing.
• Familiarity with hotel booking engines and channel management platforms is advantageous.
• Basic graphic design skills using Canva and/or Adobe Creative Suite.
• Experience creating and editing short-form video content for social media.
• Understanding of website optimisation and conversion rate improvement.

• Excellent written and verbal communication skills.
• Creative thinking with strong attention to detail.
• Analytical and data-driven decision-making.
• Strong project management and organisational skills.
• Ability to work independently and manage multiple deadlines.
• Commercial awareness with a strong focus on ROI.
• Excellent interpersonal and relationship-building skills.
• Strong problem-solving and decision-making abilities.
• Ability to adapt to changing digital trends and technologies.

• Passion for hospitality and guest experience.
• Innovative and creative mindset.
• Self-motivated and proactive.
• Results-oriented with a strong work ethic.
• Professional presentation and conduct.
• Flexible and able to work in a fast-paced environment.
• Team player with excellent collaboration skills.

• Experience marketing luxury hotels, lodges, resorts, or tourism destinations.
• Knowledge of OTA platforms such as Booking.com and Expedia.
• Experience working with influencers and travel content creators.
• Photography and videography experience would be advantageous.
• Familiarity with AI-powered marketing tools and automation platforms.

• Growth in direct online bookings.
• Website traffic and conversion rates.
• Social media engagement and audience growth.
• Return on advertising spend (ROAS).
• Email marketing open and click-through rates.
• Search engine rankings and organic traffic growth.
• Online reputation scores and guest review ratings.
• Lead generation and campaign ROI.
• Brand awareness and digital reach.
• Achievement of overall marketing objectives.

• Office-based with occasional travel to hotels, lodges, trade shows, and marketing events.
• May require occasional evening or weekend work during campaigns, launches, or promotional events.
• Ability to manage multiple projects in a fast-paced hospitality environment.