Marketing Head

Responsible for:
Digital Transformation Leadership

• Lead the phased transition from traditional to digital-first marketing with a clear transformation roadmap
• Implement marketing automation, CRM systems, and data-driven decision making
• Build digital capabilities within the team through training, hiring and partnerships
• Leverage data analytics, AI, and marketing technology to optimize performance

• Develop comprehensive brand strategies across BOTH digital (SEO/SEM, social, email, programmatic) AND traditional channels (ATL, BTL, trade marketing, events)
• Manage total marketing budget with optimal allocation between digital and traditional based on ROI
• Create omnichannel customer experiences integrating online and offline touchpoints
• Oversee product launches, packaging, pricing, and promotional campaigns across all channels

• Maintain brand consistency and equity across all platforms - digital, print, in-store, and experiential
• Strengthen relationships with trade partners, retailers, and distributors
• Continue excellence in brand building, market research, and consumer insights
• Ensure smooth business continuity during the digital transformation