Responsibilities:
- Develop and implement sales and marketing strategies to promote tech training programs and courses.
- Drive student enrollment through effective lead generation and conversion strategies
- Identify and engage prospective students, corporate clients, and institutional partners.
- Promote programs via digital channels (social media, email marketing, paid ads) and offline outreach
- Conduct information sessions, presentations, and follow-ups with prospective students.
- Manage inquiries and guide prospects through the enrolment process.
- Build partnerships with schools, NYSC groups, and organisations for training opportunities.
- Monitor and optimise marketing campaigns for better reach and conversion.
- Maintain relationships with students and alumni to encourage referrals.
- Track performance metrics and provide weekly/monthly reports.
Requirements:
- Bachelor’s degree in marketing, business administration, education, or a related field
- 1–3 years’ experience in sales/marketing, preferably in EdTech, training institutes, or education sector
- Strong knowledge of digital marketing tools and social media platforms
- Passion for education, technology, and youth development
- Excellent communication, persuasion, and presentation skills
- Ability to meet enrollment and revenue targets
- A basic understanding of tech courses (e.g., software development, data analysis, UI/UX) is an added advantage
Key Competencies:
- Strong sales and conversion skills
- Customer engagement and relationship management
- Creativity in marketing campaigns
- Result-oriented mindset
- Ability to work independently and as part of a team
- KPIs (Key Performance Indicators)
- Monthly student enrollment targets
- Lead generation and conversion rates
- Revenue generated from course sales
- Engagement rates on marketing campaigns
- Number of partnerships/collaborations secured
Remuneration: NGN175,000 Monthly
Location: 1, Ogunlesi Street, Off Awoyokun, Onipanu, Lagos
