Sales & Marketing Manager

Job description

JOB PURPOSE

A results driven Sales and Marketing Manager to provide strategic leadership and drive business growth through effective sales management and impactful marketing. The Sales & Marketing Manager will be responsible for expanding market presence, building the Plush brand, and leading a results-focused team.

KEY RESPONSIBILITIES

1. SALES MANAGEMENT

– Develop and execute annual sales strategies, budgets, and forecasts to achieve business objectives

– Grow and manage the national distribution network including distributors, dealers, hardware shops and direct accounts

– Identify and secure new business opportunities in B2B and B2C segments: contractors, developers, institutions, NGOs and government

– Lead, mentor and performance-manage the sales team to deliver targets

– Manage key customer relationships and ensure high levels of customer satisfaction and retention

– Oversee pricing, credit control and debt collection processes

– Analyze sales data and market trends to inform decision making

– Prepare regular sales performance reports for management

1. MARKETING & BRAND MANAGEMENT

– Develop and implement integrated marketing strategies to increase brand awareness and product demand

– Lead all brand-building activities and ensure consistent brand positioning across all channels

– Plan and execute marketing campaigns across digital, radio, print, outdoor and trade platforms

– Manage company digital presence: website, social media, and online advertising to generate leads

– Develop marketing collateral: product catalogs, color charts, brochures, POS materials and videos

– Conduct market research and competitor analysis to identify new opportunities

– Organize product launches, trade fairs, exhibitions, painter trainings and customer engagement activities

– Design and manage trade and dealer incentive programs to drive product uptake

– Collaborate with R&D and Production on new product development, packaging improvements and pricing

– Manage the marketing budget and evaluate ROI on all marketing activities

1. STRATEGIC LEADERSHIP*

– Build and develop a high-performing Sales & Marketing team

– Ensure alignment between Sales, Marketing, Production, and Customer Service functions

– Maintain an updated customer and distributor database/CRM

– Represent the company at industry events, stakeholder meetings and business forums

– Ensure adherence to company policies, quality standards and brand guidelines

KEY REQUIREMENTS

– Qualification: Bachelor’s Degree in Marketing, Business Administration, Sales or related field

– Experience: Minimum 5 years’ experience in Sales & Marketing, with at least 3 years in a managerial role

– Proven success in growing revenue, expanding markets, and building brands

– Experience in Manufacturing, Paints, FMCG, or Building Materials is an advantage

– Strong knowledge of Zambian distribution channels and market dynamics

– Excellent leadership, negotiation, communication and analytical skills

– Digital marketing and social media experience

– Proficient in MS Office. CRM experience is an added advantage

– Self-motivated, target-oriented, and willing to travel extensively